When you are beginning to decide on a name for a new product, logo or a new service, It is important to create your unique selling point from your competitors. This is more than just your name, logo and what font you decide to use. Branding is understanding your target audience and combining the values of yourself and your business with what catches the attention of your audience. The aim here is to connect with your audience.
Our branding services include:
- Brand Naming
- Brand Identity
- Email Template Design
- Stationery Design
- Marketing Materials
- Printing Design
- Digital Content Design
The need for professional branding services:
In the ever expanding business world branding is becoming a more vital piece of your business because of the impact that it creates. How you brand your product is how your product will be perceived by your audience, when done correctly it can drive new sales, increase brand value and recognition – Of course it can also do the opposite when done incorrectly or not at all.
Whether you decide to use branding or not, the reputation of your business will continue to build. The result of this can be good or bad. By deciding to use and understand how branding works you are taking more control over your reputation and you can try to push it in the correct direction.
No matter the size of your business branding can be an excellent tool and is not just an expensive tactic used by the bigger brands. Branding has more to do with common sense, the influence of the market that you are in and at what level you wish to enter the market.
Branding pricing will widely change from case to case as it involves consistently using a mix of different activities and understanding. Of course if you decide to go for a high-level consultant with a flawless portfolio then this will be more expensive, but not necessary.
Branding has no one-size-fits-all approach, No matter the size of your business or what industry you are in, each business will have it’s own challenges to overcome.
Understanding your audience:
To create your unique selling point the first step we need to take is to understand your target audience, what are their preferences and their image. The more details we can obtain the better we can target your audience, Gender, age, interests, personal preferences…etc are all important.
It is becoming more often that we see “copy-cat” businesses where logos, fonts and colours and vaguely similar to popular brands. To be unique and stand out from your competition is extremely vital to capture your audiences attention and keep it on you. Everything you create for your business, Logo, layouts, colours..etc should all reflect your business and your unique point. This is how we keep the audiences attention on your business.
Whether world-wide or local you should keep consistent in how your audience sees and interacts with you business. There is no need to create different logos or slogans etc. as this can cause confusion. When your business interacts with customers you should also be consistent in how your business is represented, the language used, tone and attitude are all important. No matter where your brand is encountered your audience should receive the same experience.
Different marketing channels options:
How could your brand personality develop by using various marketing channels? Could your brand consistently work between online marketing and advertising in a brochure? Will your website communicate what you want your audience to remember? Are you just creating one brand or will you need to create separate brands for products/services? Does the name of your brand reflect your personality? To build your branding strategy you need to be clear on the answers to these questions and stay consistent.
Hire a skilled design team
There is a wide range of logo design software available on the market, but if you are not experienced in using this software you may find it difficult to create eye catching material and you raise the possibility of looking amateurish. In our expert opinion, by hiring a brand identity team like ourselves from the beginning will save time and energy as we will not just “create a logo” for your company but instead will create a concise brand identity for your business to match the ethos and identities of your company.
Our expert design team here at Variety Marketing have decades of experience in building and growing stunning recognized brands, creating eye-catching logos and designing effective marketing collateral. Over the years our team at Variety Marketing have witnessed clients’ businesses grow just from having a well-designed brand image. If you want to impress your new and existing clients, then our design team at Variety Marketing are here to help you!